• Michael Sim

    Interactive Designer | Social Media Strategist

Multifaceted creative professional with over 10 years of experience working with a wide range of businesses from startups and agencies to global technology companies in the B2B, B2C, and B2B2C sectors. A passionate, outside-the-box thinking and results-driven professional with a diverse background ready to help take your company to the next level.


Specializations & Highlights

Specific Areas of Specialization and Previous Results Generated


  • Responsive WordPress Website Design
  • Landing Page Design & Development
  • Animated & Static Display Ad Design
  • UI/UX Strategy & Design, Web/Mobile
  • Email, Social, & Website Hero/Banner Design
  • Video Animation & Production
  • HTML & CSS Front-End Development
  • Audio Recording, Editing, & Production

  • Market & Competitor Research
  • Mockups, Wireframes, & Storyboards
  • Campaign Pitches & Creative Briefs
  • Copywriting & Campaign Development
  • Agile & SCRUM Project Management
  • Team Training & Team Building
  • Social Media & Influencer Marketing
  • KPI Strategy, A/B Testing, & Analytics

    • Improved social media impressions by 1,500%, engagement by 960%, reach by 9,000%
    • Increased display ad & landing page click through rates by 33%
    • Increased lead generation by 300%
    • Organic campaigns yielded 4.5m impressions & 15,000 referral visits
    • Global coverage from tier 1 & tier 2 publications
    • Increased automotive dealer revenue by $2.5m

Creative Process


Research

Preliminary market and competitor research helps to identify trends, understand the target audience, and guide the direction of the project.

Concept

Wireframes, mockups, and storyboards help to visualize the project and gain approval from clients and stakeholders prior to production.

Design

Purchase creative assets, provide developers with documentation, create custom elements, and manage tasks through agile project management.

Tools of the Trade



Portfolio

A handful of the many projects I've worked on over the years.



Get in touch!

Send me a message and let me know how I can help.