I create high-impact social media strategies, campaigns, and digital content to help companies raise awareness, build influence, and drive engagement with influencers, analysts, journalists, bloggers, partners, and sales prospects.
Successful online marketing and public relations in today’s digital economy requires going above and beyond SEO, PPC, Email, and PR networks to drive awareness and generate leads. I will work with you to develop a powerful digital ecosystem that attracts tens of thousands of high-value followers, including potential customers, influencers, journalists, bloggers, industry analysts, and business partnerships.
- Influencer & Media Outreach
- Content Curation & Scheduling
- Editorial Calendar & Content Strategy
- Community Growth & Engagement
- Multimedia & Interactive Content
- Marketing Campaigns & Promotions
Whether it’s connecting with new prospects, garnering the support of journalists and influencers, impressing potential partners, attracting investors, generating new leads, or recruiting top talent, the power of social media stems from what’s called “Social Influence.” It’s a combination of branding, social engagement, and tasteful marketing that work together to set you apart from your competitors, build trust with your audience, and motivate them to engage.
- Influencer & Media Collaboration
- Social Good & Cause Marketing
- Executive Thought Leadership
- Employee & Executive Advocacy
- Live Broadcasting & Podcasts
- Trade Show & Event Strategy
Direction & Management
I enjoy working with teams to tackle big challenges. I’ve worked with, managed, trained, and directed teams of all sizes, locally and remote, from startups and agencies to global corporations. I am passionate about pitching and presenting disruptive and innovative solutions, creative briefs, and strategies. I also enjoy networking at events and public speaking, and will develop opportunities to represent your company and capture high-quality digital content at trade shows and events.
- Event Networking & Public Speaking
- CXO Coaching & Sales Training
- Creative Direction & Campaign Pitches
- KPI Strategy & Analytics Reporting
- Team, Agency, & Project Management
- Partner Marketing & Business Development
Digital Content & Design
Consistent branding and engaging digital content is essential for building influence and trust with your social media community. From blog posts to videos and everything in between, each piece of content published has the ability to represent and strengthen your brand message. I will work with your team to design custom social media banner and video templates for a variety of content types.
- Live Streaming, Webinars, & Podcasts
- Video Animation & Production
- Q&A, Contests, & Giveaways
- Blog & Article Writing
- Graphic, Website, & UI/UX Design
- WordPress, HTML, & CSS
I’m passionate about working with highly motivated creatives and marketing groups. I believe in a zero-ego environment, and love cultivating a culture of innovation and creativity. With a diverse background in graphic design, video production, digital marketing, public relations, and team leadership, I am able to think on my feet and mobilize the teams, tools, and 3rd parties to get projects started. I’m also able to get hands-on and wear multiple hats to get the job done. Let’s talk if you’re interested in hiring me for the following positions:
- Director of Social Media Strategy
- Creative Director
- Social Media Strategist
- Senior Interactive Designer
- Social Media Marketing Manager
Why Hire Me?
- I’m an active social media influencer, and can leverage my professional network of 3,000+ influencer contacts, 17,000+ media contacts, 500,000+ followers, and a combined social reach of over 2.5m to amplify company content.
- I’ve helped several clients increase their social community by 10,000-15,000 across multiple networks in a single quarter.
- Advanced strategies helped to increase monthly organic social impressions from 29,000 to over 150,000 (on Linkedin), and from 51,000 to over 816,000 (on Twitter) in a single quarter.
- I helped generate over $2.5m+ in multinational automotive client revenue through advanced social media campaigns.
- I have experience designing, launching, and managing campaigns with influencers, bloggers, and journalists with an average of 2.5m+ social impressions and 15,000+ website visits.
- In one case study, I helped increase organic engagement rates from .06% to 2.3%, and social share of voice by over 15% in a single quarter.
Tools of the Trade
A handful of the many projects I've worked on over the years.
- Logos & Branding
- Social & Display
- Video & Animation
- Website Design